Description For introductory courses in computer concepts, digital literacy, or computer literacy, often including instruction in Microsoft Office. Preface Preface is available for download in PDF format. Stay current with content that evolves alongside technology Updated - All content and images have been reviewed and updated for currency. Several prominent features also focus students on trends in the field.
TechBytes Weekly provides current, ready-to-use news articles, along with discussion questions and course activities. Green Computing discusses the efficient and eco-riendly use of computers and other technology. Ethics boxes ask students to ponder the legality or ethics of a modern situation, while Ethical Dilemmas present great discussion opportunities. Updated - Coverage of social media has been expanded to add the crowd-sourced Waze app for directions; Uber and Lyft for ride-sharing; AirBnB community marketplace for accommodation rentals; and Venmo, Google Wallet, PayPal, and SquareCash for payment systems.
Updated - An increased focus on security includes current threats such as WannaCry ransomware and recent Mac exploits. New - Updated and new quizzes can be found throughout. Engage students with hands-on activities How-To Projects provide two active-learning projects per chapter — a Digital Literacy project and an Essential Job Skill project.
Each concentrates on skills students need for personal and professional success. Topics include basic website and mobile app creation , and brand marketing via social media. How-To Videos show students how to complete the projects. A Running Project continues throughout each chapter to guide students through concepts as they learn the material by doing, not just by reading. Appeal to visual and kinesthetic learners Visualizing Technology is easy to read.
It has the same amount of content depth as other concepts books, but broken down into smaller sections for better comprehension and retention. Each chapter — organized around a series of articles that correspond to chapter objectives — is clear and easy to follow. A highly visual presentation keeps students engaged. The ample selection of images and hands-on projects helps students grasp difficult concepts and learn by doing. Every page is designed to present the content in a visually engaging way — just like students would see on their favorite website.
New to This Edition. All content and images have been reviewed and updated for currency. E-Marketing is difficult to cover in a textbook with the speed of industry changes.
There are almost daily changes and new features to social media accounts, changes to SEO and technology used in eficient e-marketing. So by it's nature at the time book is published information needs updates. As described in the point above, the relevance of this topic is very short lived, because of the very fast changes in e-marketing.
The book is very well organized and clear. All used terms are well described on beginning of the chapter they are most relevant for and later reinforced throughout the text. All the concepts explained and used throughout the book are consistently reinforced with relevant examples. Also the color coding for each chapter and clear numbering and font change for subchapters helps the reader to navigate around. The book's organization, structure and flow are very logical and are easy to follow.
Each chapter defines the learning outcomes first, has introduction and continues with the definition of key concepts. Practical examples and case studies help reinforce the learning and comprehension. Most chapters end with summary, chapter questions and further reading. This is well organized text. The only modality I see is a PDF version, which isn't the most reader friendly.
It can make it difficult to read on some smart devices. The links in the text are hyperlinked well and bring you to additional resources. All images and charts are displayed without problems, however can't be open as an independent object, that could be enlarged, copied or used in other way.
The text is not culturally insensitive or offensive in any way, however I would like to see more global marketing examples. Overall, a majority of the digital marketing fundamentals the text covers are still relevant today, and it includes an applicable Table of Contents, Glossary and Index.
The text does do a good job of introducing the digital marketing concepts and The text does do a good job of introducing the digital marketing concepts and tying their relationship to marketing principles and the importance of how they should integrate into a comprehensive marketing plan, and not stand in isolation. Instructors will want to supplement this text with additional books, articles or guides to ensure updated information is presented to the students.
While terminology and an examples are provided within the book, instructors should also be prepared to use other tools or assignments for students to get a better understanding through application of the material. From a fundamentals perspective, the main concepts covered in the text are still applicable and accurate, but as mentioned before, since it has been several years since the text has been updated, many of the supporting links, data points and examples are no longer valid or out of date.
For the most part, the primary digital marketing concepts and marketing principles are relevant, and most of the terms are still used today. There are a few exceptions: 1. The text is written in such a way that it could be easily updated. The book does a nice job of grouping the main content ideas into individual chapters or sections. The structure of the book is easy to follow with the use of sections, sub-sections, type formatting bold, font size , colors, reference boxes and callout boxes.
Sidebar callouts are used to cross-reference to other sections of the book that contain relevant, applicable material. The flow of the content is logical. Infectious Disease Informatics: Syndromic Surveillance for Public Health and Bio-Defense is an in-depth monograph that analyzes and evaluates the outbreak modeling and detection capabilities of existing surveillance systems under a unified framework, and presents the first book-length coverage of the subject from an informatics-driven perspective.
Individual chapters consider the state of the art, including the facilitation of data collection, sharing and transmission; a focus on various outbreak detection methods; data visualization and information dissemination issues; and system assessment and other policy issues.
Eight chapters then report on several real-world case studies, summarizing and comparing eight syndromic surveillance systems, including those that have been adopted by many public health agencies e. The book concludes with a discussion of critical issues and challenges, with a look to future directions. This book is an excellent source of current information for researchers in public health and IT. Government public health officials and private-sector practitioners in both public health and IT will find the most up-to-date information available, and students from a variety of disciplines, including public health, biostatistics, information systems, computer science, and public administration and policy will get a comprehensive look at the concepts, techniques, and practices of syndromic surveillance.
Department of the Interior and related agencies appropriations for Department of the Interior and related agencies appropriations for Visualization in Medicine is the first book on visualization and its application to problems in medical diagnosis, education, and treatment.
The book describes the algorithms, the applications and their validation how reliable are the results? It discusses visualization techniques from research literature as well as the compromises required to solve practical clinical problems.
The book covers image acquisition, image analysis, and interaction techniques designed to explore and analyze the data. The final chapter shows how visualization is used for planning liver surgery, one of the most demanding surgical disciplines. The book is based on several years of the authors' teaching and research experience. Both authors have initiated and lead a variety of interdisciplinary projects involving computer scientists and medical doctors, primarily radiologists and surgeons.
Comprehensive Foodomics Comprehensive Foodomics Comprehensive Foodomics offers a definitive collection of over articles that provide researchers with innovative answers to crucial questions relating to food quality, safety and its vital and complex links to our health.
Topics covered include transcriptomics, proteomics, metabolomics, genomics, green foodomics, epigenetics and noncoding RNA, food safety, food bioactivity and health, food quality and traceability, data treatment and systems biology. Logically structured into 10 focused sections, each article is authored by world leading scientists who cover the whole breadth of Omics and related technologies, including the latest advances and applications. By bringing all this information together in an easily navigable reference, food scientists and nutritionists in both academia and industry will find it the perfect, modern day compendium for frequent reference.
This book presents a methodology for visualizing large scientific domains. The resulting scientograms offer manifold possibilities. The 51 revised full papers presented were carefully reviewed and selected from submissions. The topics covered are architecture for trusted computing systems; trusted computing platform; trusted system building; network and protocol security; mobile network security; network survivability, other critical theories and standard systems; credible assessment; credible measurement and metrics; trusted systems; trusted networks; trusted mobile networks; trusted routing; trusted software; trusted operating systems; trusted storage; fault-tolerant computing and other key technologies; trusted e-commerce and e-government; trusted logistics; trusted internet of things; trusted cloud and other trusted services and applications.
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